Owns marketing end to end. Tracks performance, plans and executes campaigns, manages reputation, monitors trends, and coordinates across channels. Expands to hands-on execution when working solo; acts as team lead when paired with other marketing agents.

Runs the full email and SMS channel. Welcome sequences, birthday touches, promotional campaigns, re-engagement flows, launch countdowns, and monthly list hygiene. No manual sends ever needed.

Writes persuasive copy across every channel: ads, email subject lines, website pages, landing pages, promotional campaigns, and CTAs. Everything the business puts in writing that needs to convert.

Owns the business's review presence across every platform. Requests reviews after every visit, monitors Google and Yelp in real time, drafts responses to negative reviews fast, and converts five-star reviews into social content.

Plans and coordinates the video content pipeline: scripts, shot lists, filming prompts, titles, descriptions, and repurposing across platforms. Coordinates and directs; the owner or an editor shoots and cuts.

Runs the entire social operation. Builds the content calendar, writes captions, publishes posts, adapts content for every platform, monitors trends, and manages comments and DMs. Fully hands-off once set up.

Creates the visual social content pipeline. Turns raw photos and videos into post-ready assets. Writes captions, builds graphic concepts, drafts short-form video scripts, and puts together shot lists so filming sessions actually produce content.

Keeps the website healthy and growing in search. Runs weekly health checks, flags stale pages for rewrites, drafts landing page copy for new services, and sends a monthly traffic report.

Creates branded non-social design assets: menus, flyers, print materials, event graphics, branded templates, and promotional signage. AI-assisted and template-based, working from your existing brand assets.

Executes the content calendar: scheduling, posting, and basic caption drafting. No strategy, analytics, or trend work. Right for owners who produce their own content and just need the organizational layer to stay consistent.

Oversees the sales department. Tracks pipeline health, reviews lead and conversion metrics, coordinates between the Sales Rep, Lead Generator, and BDR, and surfaces what's working and what's stuck. Most valuable when 2 or more sales agents are active.

Handles every inbound lead from first touch to booked appointment. Responds within seconds, qualifies, routes, preps you for discovery calls, generates quotes and proposals, and follows up on open deals.

Proactively goes and finds customers. Doesn't wait for them to come in. Builds targeted prospect lists from local directories, Google Maps, and community sources, runs cold outreach sequences, and feeds warm prospects into the Sales Representative.

Keeps the customer database clean and the lifecycle moving. Triggers the right message at the right moment, tracks loyalty status, fires upsell sequences after purchases, and makes sure no relationship goes cold by accident.

Identifies growth opportunities the owner doesn't have time to see. Researches local market gaps, tracks competitor moves, surfaces new verticals or service areas worth pursuing, and builds the strategic case for going after them.

Runs a structured referral program automatically. Asks at the right moment, tracks who referred who, rewards referrers, and keeps the program visible so customers actually use it.

Delivers a morning briefing, triages the inbox, fires urgent-email text alerts, processes voice memos into task lists, tracks bills, files receipts, recaps meetings, and runs a weekly priority plan. The highest-ROI agent in the catalog. Owners feel it on day one.

Runs the online store lifecycle. Announces new arrivals with product copy and posts, fires abandoned cart recovery sequences, and alerts waitlisted customers when items restock.

Makes every new customer feel like a VIP from the start. Fires a warm welcome, runs a timed drip that walks them through what to expect, and sets up any recurring reminders for their account.

Tracks license renewals, health inspections, permits, certifications, and insurance expirations. Sends reminders well in advance so the owner isn't scrambling or getting fined. Especially valuable for restaurants, gyms, dental offices, and contractors.

The most customizable agent in the catalog. Starts with morning briefing and inbox triage, then gets built around whatever the business actually needs. No two Admin Assistants look the same. Right for owners who want to start lean and expand as they go.

Runs the business while the owner runs the vision. Tracks every active project, flags blockers, manages vendor relationships, owns the weekly priority plan, monitors quality, and keeps the whole operation moving. Best when paired with the Executive Assistant. One owns the owner's workflow, the other owns the business.

Handles every customer interaction after the sale. Responds to complaints, answers inquiries, runs a 24/7 FAQ bot, sends post-service check-ins, and escalates anything that needs a real human. The layer that keeps customers happy between visits and stops small frustrations from turning into bad reviews.

Manages the full appointment and reservation lifecycle: confirmations, reminders, no-show follow-ups, and rebook prompts. Works across any business where a missed slot is real money lost.

Keeps stock levels and supplier relationships managed automatically. Fires low-stock alerts, drafts reorder messages, plans seasonal stock-ups, and tracks warranties so nothing slips through.

Oversees the financial health of the business. Monitors cash flow, reviews P&L and expense reports, flags anything that looks off, and keeps the owner informed with a clear weekly financial picture. Most valuable when paired with the Bookkeeper, Payroll Coordinator, and Tax Coordinator.

Tracks employee hours and contractor time, processes payroll on schedule, handles payroll tax calculations, sends payment confirmations, and flags anything that doesn't add up before it becomes a problem.

Keeps the books current without the owner having to think about it. Invoices on job completion, sends escalating reminders on unpaid invoices, categorizes expenses weekly, generates a monthly P&L, and drops an end-of-day revenue snapshot.

Keeps the business organized year-round so tax season isn't a scramble. Tracks quarterly estimated tax deadlines, categorizes expenses for deductions, logs mileage, monitors sales tax filing deadlines, and compiles everything into a clean package ready to hand off to the CPA.

Oversees the HR department. Monitors hiring pipeline, tracks compliance deadlines, reviews staff satisfaction, and makes sure the right HR processes are running. Most valuable when paired with the Recruiter, HR Coordinator, Staff Trainer, and Staff Relations Specialist.

Handles the front end of hiring. Posts openings to job boards automatically, screens applicants against must-haves, and ranks candidates so the owner only talks to real contenders.

Sends birthday and work anniversary messages, flags milestones, recognizes performance wins, runs periodic staff satisfaction surveys, and keeps employee documents organized. The agent that makes staff feel like they actually matter.

Handles the day-to-day HR administration that keeps a multi-employee business running. Onboards new hires, manages shift schedules, collects timesheets, coordinates time-off requests, and keeps employee records current.

Gets new employees up to speed fast and keeps the whole team trained and certified. Builds structured onboarding programs, delivers training materials, tracks certification deadlines, and sends reminders before anything lapses. Especially valuable for businesses with regulatory training requirements.